Six words. Everything in OnDuty is one of them.
Entities, memory, signals, insights, decisions, actions. Each screen shows one.
This is the morning
Open a row to see the record it rests on.
Marcela Rivas
WhatsApp · Gmail · HubSpot
rule:repeat_contact
- Evidence
- +57 300 ··· 2233
- 3rd message · order 4471
- RE: order 4471
- Rivas, Marcela
- What it means
- first two never resolved
- What to do
- read the threads, then reply
- Status
- Held for you
Northbound Ltda
HubSpot · Drive · Calendar
no rule · a person's call
- Evidence
- Deal · open
- contract_nb_v3.docx
- Renewal · 30 Sep
- Call · Thu
- What it means
- renewal in 30 days, unowned
- What to do
- assign an owner, send v3
- Status
- Held for you
Tomás Aguirre
WhatsApp · HubSpot · Calendar
signal · quiet for 7 days or more
- Evidence
- Quote?
- Last touch 9d
- quote_9d.pdf
- Demo
- What it means
- quote going cold, nine days
- What to do
- one message before the demo
- Status
- Done
Support queue
Webchat · Drive
rule:stale_hold · held over 24 hours
- Evidence
- Case 1192 · open
- Case 1177 · open
- Held 26h
- return_policy.pdf
- What it means
- same customer, two cases
- What to do
- merge, one reply
- Status
- Done
Six words carry the whole product
- 01
Entities
the things
- 02
Memory
what it kept
- 03
Signals
something happened
- 04
Insights
a pattern, defended
- 05
Decisions
what should happen
- 06
Actions
what executes
Observed
"They asked for delivery before Friday."
Inferred
"They seem to care about speed."
Only one can be quoted back to a customer.
A signal
Something happened.
A decision
What should happen next.
A system that only notices leaves the deciding to you.
How is this different from what I have
| You have | What it lacks | What the Brain does |
|---|---|---|
| A chatbot on WhatsApp | Answers the message in front of it, then forgets. | Holds customer, order, earlier thread and open case as one record. |
| A CRM with automations | Knows its fields, not what was said or promised. | Reads conversation, document and CRM as one; marks observed against inferred. |
| A model connected to your data | Cannot keep identity straight or refuse a conclusion it cannot back. | Resolves identity by readable rules; refuses an insight without evidence. |
| An assistant, and agents that act | Knows what is in front of it, not who your customer is. | Keep it. OnDuty is what it reads from, and decides before anything acts. |
A different kind of thing: not another assistant, the layer the ones you have read from, and the one that decides before anything acts.
One model, seen through ten lenses
Today
What deserves you first, this morning.
Cards
Everything that happened, one card per moment.
Entity
Everything known about one customer, company or case.
Graph
How things connect: who belongs to what.
Timeline
In order: observed, inferred, decided, executed.
Memory
What the Brain kept, and where it came from.
Insights
Patterns with their evidence attached.
Decisions
What the Brain proposes, and your answer.
Ask
A plain question, answered from records with evidence.
Agents
The workers, their versions, where each runs.
Grounded in what you already run
- WhatsAppE M S
- GmailE · ·
- HubSpotE · ·
- Google DriveE · ·
- Google CalendarE · ·
- WebchatE M S
One customerEntities · Memory · Signals